Do you put capital letters in your domain name?
OK . . .
So, what would happen if you wrote all of your proposals, contracts, brochures and invoices like the paragraph above?
It just would not work would it?
So why do so many people do this when publicising their domain name?
It’s great that you put website domain name on your car . . . but why . . .
Why do you write it in a way that cannot be easily read?
Web browsers don’t care if your domain name has capital letters
It’s true that you cannot add spaces when typing a domain name.
But your web browser doesn’t care if you use capital letters in your domain name.
I saw this again this week on a car in traffic . . . I just didn’t have time to jump out and take a photo.
The domain name was (something like) — www.executivecateringservices.com.au
Looking at that from a distance of 5+ metres while driving or stopped at the lights, the words just blur together into a string of letters instead of distinct words.
What if you changed it to . . . www.ExecutiveCateringServices.com.au
Straight away the words stand out and are easier to read due to the capitalisation, even without spaces between the words.
This become a more serious issue if your domain name accidentally has words that merge.
That is, the end of one word could make part of the following word.
Here is one that I just made up, but I would like you to send me any more examples that you might have seen.
The eye is tempted to read the word “online” in this url, making it confusing for the brain to register what the url actually is, or what the company does.
Using capitalisation makes it so much more obvious.
Here is an example involving the repetition of letters that make the words in the url confusing.
Again, using capitalisation makes this one less confusing.
And try using different font styles to improve the readability of your url.
The example I gave above was car signage, but this is equally important every where that you publish or display your website url, including:
- printed advertising
- bill boards
- business cards
Linking your domain name
You can link to your domain name with the url, (web address), like this:
And you can also link to it in a more visibly pleasing way, like this:
Both links work the same, but one is easier to read than the other.
Well, that is quite simple really!
What should you do now?
- Check where you domain name is printed or displayed.
- And then make sure that it is easy to read.
- Want some help or ideas? Just contact us at Hotpink Websites now.
If you’re not a risk taker, you should get the hell out of business.
~ Ray Kroc
Remember – Capital letters in your domain name