Live video marketing has become a sensational trend in the online marketing community. Thanks to the introduction of Facebook Live and a number of competing social mediums, brands are working harder than ever to bring valuable, interesting live videos to their customers. But what is it that makes live video successful, and how are brands… Read More »
Memo to CEOs who don’t consider themselves in the electricity business: You may not be in the power business today, but you’re more than likely to be in it tomorrow. Consider Apple, hardly a byword in the energy business. This summer, the company applied for federal licenses to sell directly to customers the excess renewable… Read More »
One of the most compelling use cases for enterprise bots is customer support. Traditionally, as companies grow in revenue, customer service costs grow in tandem. Companies constantly seek ways to minimize these servicing costs through nearshoring, offshoring, and now customer service bots. Companies ranging from RBS to KLM and Disney Stores to Overstock are eagerly… Read More »
When people shop in a store, they kick the tires. They feel the fabric. They turn the cabbage over in their hands. In “Life of Brian,” Harry the Haggler implores Brian to “Look at it. Feel the quality.” You can’t do that for your customers on the Internet. Or can you?
How on earth do they do it? How do your favorite brands, bloggers, and personalities get more followers that seem to be raging, shout-it-from-the-rooftops fans? It feels like social media followers just flock to these people, naturally, with no effort from them whatsoever. And all the while, you’re here, working your backside off, just to pick up a… Read More »
All too often, I hear two complaints about LinkedIn Ads It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s from those who don’t have the right business to be advertising on LinkedIn. So I thought I’d share what types of businesses should be using LinkedIn, as well as those that should… Read More »
Fifty-five percent of all online product searches begin on Amazon. Last year, the retail giant surpassed $107 billion in total sales — or over $12,000,000 in average hourly sales. Amazon Prime alone boasts over 54 million members and counting. If Prime were a country, it would have 8,000,000 more people than Spain and be the… Read More »
Earlier this year, Google’s Gary Illyes stated that 30x redirects (301, 302, etc.) do not result in a loss or dilution of PageRank. As you can imagine, many SEOs have greeted this claim with skepticism. In a recent Webmaster Central Office Hours Hangout, I asked Google’s John Mueller whether perhaps the skepticism was because when… Read More »
We all crave to get more traffic. And why not? Traffic seems to solve every problem. Need social shares? Drive traffic to your blog post. Want quick money? Drive traffic to your sales page.
When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming.