How on earth do they do it? How do your favorite brands, bloggers, and personalities get more followers that seem to be raging, shout-it-from-the-rooftops fans? It feels like social media followers just flock to these people, naturally, with no effort from them whatsoever. And all the while, you’re here, working your backside off, just to pick up a… Read More »
All too often, I hear two complaints about LinkedIn Ads It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s from those who don’t have the right business to be advertising on LinkedIn. So I thought I’d share what types of businesses should be using LinkedIn, as well as those that should… Read More »
Fifty-five percent of all online product searches begin on Amazon. Last year, the retail giant surpassed $107 billion in total sales — or over $12,000,000 in average hourly sales. Amazon Prime alone boasts over 54 million members and counting. If Prime were a country, it would have 8,000,000 more people than Spain and be the… Read More »
Earlier this year, Google’s Gary Illyes stated that 30x redirects (301, 302, etc.) do not result in a loss or dilution of PageRank. As you can imagine, many SEOs have greeted this claim with skepticism. In a recent Webmaster Central Office Hours Hangout, I asked Google’s John Mueller whether perhaps the skepticism was because when… Read More »
We all crave to get more traffic. And why not? Traffic seems to solve every problem. Need social shares? Drive traffic to your blog post. Want quick money? Drive traffic to your sales page.
When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming.
If you’ve worked in marketing, sales, conversion optimization – any role that has to do with strategic communications/persuasion – you’re likely familiar with the work of Dr. Robert Cialdini. Since his last book, Influence, came out 30 some years ago, his work has done nothing but influence new generations of those of us in the… Read More »
We’d all like to learn how to read people like Sherlock Holmes. And research shows understanding things like body language is even more powerful than you might think. MIT found that the outcome of negotiations could be predicted by body language alone 87 percent of the time. From The Charisma Myth: How Anyone Can Master… Read More »
What’s in a name? Wouldn’t that startup we call [x] be as sweetly successful by any other name? Probably — but maybe not. And, why risk it? I know, I know, you’re an entrepreneur and so you’re intrinsically impatient. Besides, you have future customers to talk to, product to build, and a thousand other things… Read More »
We are delighted to introduce Key Business Network (South Gold Coast) for a fresh approach to business networking on the Gold Coast. You will experience how KBN’s unique structure, professional mentoring program and best-of-breed tools can help you achieve your business growth goals. The breakfast meetings are held every Thursday (6:45am – 8:30am).