Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled. Hard. Here’s one example: And another: Responses like… Read More »
Overcome the loneliness you can feel as an entrepreneur by considering a mentor, Ian Cowley suggests. Being an entrepreneur can feel quite lonely, which is why you should surround yourself with a supportive network. Crucial to that network is a mentor.
When it comes to sales and marketing, I’ve spent the majority of my career on the marketing side. Either working at an agency providing support to businesses, or as a freelance consultant in branding, communications, advertising, and strategy. It was always a bit of a Debbie Downer moment when our team would present a strategy… Read More »
If you want to be an effective business owner in 2016, you can’t manage everything on your own. In order to scale the progress you’ve already made, or simply experience real growth for the first time, you have to be willing to delegate responsibilities, standardize processes, and use the right tools. The problem is, there are… Read More »
Bookkeeping doesn’t have to be painful, even if you do it yourself. We use these tips to speed up our bookkeeping work, and now you can save time too.
Despite its positive effects, many companies still have yet to embrace inbound marketing. Older (perhaps obsolete) marketing strategies that use marketing tactics are becoming less relevant in this new era of inbound. Outbound techniques like cold calls, cold emails, mail and trade shows used to be effective in the past but now – not so… Read More »
The author of this curated article writes . . . Hi everyone – I’ve always found that case studies and testimonials have been the most effective selling points in B2B sales (and some B2C sales). But they’ve always been a major pain to get.
Bringing new marketing tool or idea to your company can boost results. But getting your boss on board can be a challenge. After talking with prospects, I heard several times the hesitation to adopt something new, just because of the fear of hearing a “no” from a superior.
Business owners generally know that repeat sales are much easier and less expensive to acquire then finding new customers and clients. But the traditional ways of contacting existing customers to generate those repeat sales are very expensive and time consuming. How much more profitable will this exercise be if it did not cost anything to… Read More »
Structuring campaigns based on personas is effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue. Keywords and search queries can mean different things to different people.