Structuring campaigns based on personas is effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue. Keywords and search queries can mean different things to different people.
Secretly, my ultimate goal is an empty inbox. I create folders and subfolders and diligently file emails away as soon as possible, or delete anything I no longer need. The thought of my inbox growing massive in number kind of scares me – an irrational fear that if it grows beyond a certain amount, it’s… Read More »
Hey everyone, What do you all do at the end of each work day? Here’s my routine:
One of the big challenges for small business owners is how expand the business by taking the step away from being a one-man-band. There are many issues involved with growing by taking on a staff member, including
The facts are in, there is a massive disconnect between what a company puts on Social Media and what their customers want? The sad part is, what they want is quite easy to achieve. Research confirms the 3 top reasons people follow your business, (see the infographic) . . .
When you are working on building your reputation and visibility online, you face many challenges. No one knows who you are. You have no audience. You have to find the time to create great content. One great solution for these problems is to get an influencer to write for you. But how do you get… Read More »
Create your email newsletter in just 30 minutes per week. All business owners know the importance of staying in touch with their customers, and also their prospects, on a regular basis. It’s just common sense. But when it comes to implementing the strategy, most business owners balk at the amount of work involved. So here… Read More »
It started out by saying that “Passive Income is horse-shit” . . . (pardon my French) ! But quite frankly . . . I have been saying this for ages. And I have written on the subject a number of times, including here . . .
Do you offer Service Contracts? And if not, why not? I recently had a business client complaining to me about their clients expectations regarding ongoing service. They bought the package once, and then thought that it entitled them to on-call service 24/7 for forever more. Many months, even years, after the initial sale their clients… Read More »
Ever been in one of those shops where the stock is crammed in from floor to ceiling and you can barely find floor space to step? They certainly do exist, although that’s probably an extreme example of what we are talking about here. If your business has even a mild resemblance to this picture .… Read More »