Congratulations on Your Promotion to Manager. Now What? My first day as a new manager was a Monday in 1993. I was working with six people on a software quality assurance team. And when our old manager moved on to another company, I was asked to step into the role. I spent all weekend thinking… Read More »
So, you need a website. Why not make you own indeed? Why not get a DIY website? You can save all that money. You’ll get it just the way you want it, or so you think. You won’t have to deal with anybody else to get it done. So, why not?
Small businesses may not have a big budget for marketing, but the need for building email lists, tracking online visibility and sharing engaging content across social media channels is hugely important for increasing brand awareness and growing the company. Luckily, there are countless tools and apps that make marketing easy, and they don’t have to… Read More »
Warning: I care very deeply about this. So there’s adult language. Get over it. So for the next few posts I’m going to focus on personas: why yours are so bad and ineffective; how organizations treat them as an afterthought; how account-based sales and marketing make it necessary for you to think about personas in… Read More »
Business owners, leadership teams, and employees often struggle to find time for everything that has to happen on a daily basis. When you consider the time needed for meetings and communication, there are only a few hours in which to get a lot of work done. That can drive you to stay later, or come… Read More »
If you’re managing a small business, odds are, you’re going it alone. I don’t mean you’re isolated or cut off. That isn’t a dig at your interpersonal skills. What I mean is, you’re probably a one-person marketing department. After all, that’s why you’re here: to hone your chops.
Wait, why did you include that in the infographic? I tried to make sure that every tool in the infographic represents a corresponding era/methodology in the pantheon of sales history. So, for example, while including the doorbell as a sales tool might seem stupid at first (and maybe even at second), it’s really there to… Read More »
Today this is not about technology, or the best project management software (which we will soon deliver to you -.^), but about our health (those who work at the office, or at home, but generally, in a sitting position. Sitting a lot, like, really, A LOT!) Many of us are probably familiar with the annoying… Read More »
When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming.
Overcome the loneliness you can feel as an entrepreneur by considering a mentor, Ian Cowley suggests. Being an entrepreneur can feel quite lonely, which is why you should surround yourself with a supportive network. Crucial to that network is a mentor.