Are you addicted to SEO, Ranking, Copywriting… and Coffee? (Maybe not coffee!) I know you love scribbling your words on a notepad trying to give a meaning to your copywriting and making them alive. But, have you considered writing for your audience and Search Engine at the same time? Yes! It’s possible; the technique is… Read More »
Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts. Here, I’ll explain… Read More »
If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it… Read More »
We didn’t want to outsource the content job. Our plans were ambitious, and we needed more skilled writers to leverage our content marketing efforts. The process of recruiting staff was too long for that, so we decided to go with freelancers. Lesson 1: Cheap Copywriters Are Too Busy to Be Good We were lured (as… Read More »
Content development is a long-term marketing investment. It takes a lot of immediate efforts and tends to generate the ROI over a long period of time. Some blogs may even fail to generate any return on investment. Many small business owners and marketers start content marketing with great enthusiasm but soon they find it overwhelming… Read More »
There’s a lot of sterile copy out there. And guess what? It doesn’t sell. It doesn’t inspire. It doesn’t even tease out a little smirk. Because it’s BORING. So today, I want to encourage you to write in a way that embraces the strange.
There’s nothing like great content. I create it for work. I create it for fun. Crazy? Perhaps. Especially since creating good, visually appealing content is a huge challenge faced by many.
What Happens to SEO When You Stop Blogging? I’ve been blogging for longer than ten years. Ten years! And I haven’t quit. That’s a long time. I’m not trying to toot my own horn here. I simply want to make a point. Why haven’t I stopped blogging? After all, I get tons of traffic from old… Read More »
There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In… Read More »
It’s no secret that consumers are taking control of what content they choose to see. The makers of the ad blocking software Ablock Plus recently reported that it has over 100 million active users worldwide. And a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compellingd advertisement.… Read More »