Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads. Once considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways. No longer reserved just for voice calls, the phone… Read More »
Are you looking for easy ways to grow your email list? Many beginners just install a sidebar optin form on their website and wait for users to subscribe. This results in slow growth. There is so much more you can do to grow your email list much faster. In this article, we will show you… Read More »
It’s mind-boggling. It seems as if 90% of the websites we review on a monthly basis identify list building as one of their biggest goals. And yet the vast majority of those websites? They have hardly any opportunities for their visitors to subscribe to their email lists. That’s like bemoaning your lack of matches on… Read More »
Email communication has been in use by the general public for roughly two decades now. In that time, the death of email has be touted again and again by various sources and outlets. With each new communication modality, such as social media, and most recently, Slack, many people were ready to tout the demise of… Read More »
What Happens to SEO When You Stop Blogging? I’ve been blogging for longer than ten years. Ten years! And I haven’t quit. That’s a long time. I’m not trying to toot my own horn here. I simply want to make a point. Why haven’t I stopped blogging? After all, I get tons of traffic from old… Read More »
Last week, I read an article that asked . . . . “Why does Facebook send emails? They’re a social network with instant messaging built in, right? And they use browser notifications too, right? So they’ve got a bunch of ways to connect with their billion+ users. But they don’t just rely on those. They… Read More »
How do you build a massive email list of buyers? Building affiliate relationships is key. Columnist Daniel Faggella outlines five affiliate marketing strategies to get you started.
It’s not the sexiest part of your digital strategy, but creating a content calendar is essential for marketing success. It sets you up for consistency internally, promotes flexibility and innovation when it comes to content, and helps your audience know what to expect from your brand and when. You’ve already done the work of creating and… Read More »
Most companies still don’t understand the value of customer research. Y’know, talking to customers. Oof. Did you grimace? When people talk about customer research, they usually mean heat mapping, analytics funnels and usability testing.
‘Cold email’ is an ugly term. It’s lowbrow. It’s ‘cold’. Who wants that? But like anything in life, when used correctly, it can be a powerful tool to generate leads for your business. You and I probably receive at least one or two every day.