It’s mind-boggling. It seems as if 90% of the websites we review on a monthly basis identify list building as one of their biggest goals. And yet the vast majority of those websites? They have hardly any opportunities for their visitors to subscribe to their email lists. That’s like bemoaning your lack of matches on… Read More »
Email communication has been in use by the general public for roughly two decades now. In that time, the death of email has be touted again and again by various sources and outlets. With each new communication modality, such as social media, and most recently, Slack, many people were ready to tout the demise of… Read More »
What Happens to SEO When You Stop Blogging? I’ve been blogging for longer than ten years. Ten years! And I haven’t quit. That’s a long time. I’m not trying to toot my own horn here. I simply want to make a point. Why haven’t I stopped blogging? After all, I get tons of traffic from old… Read More »
Last week, I read an article that asked . . . . “Why does Facebook send emails? They’re a social network with instant messaging built in, right? And they use browser notifications too, right? So they’ve got a bunch of ways to connect with their billion+ users. But they don’t just rely on those. They… Read More »
How do you build a massive email list of buyers? Building affiliate relationships is key. Columnist Daniel Faggella outlines five affiliate marketing strategies to get you started.
It’s not the sexiest part of your digital strategy, but creating a content calendar is essential for marketing success. It sets you up for consistency internally, promotes flexibility and innovation when it comes to content, and helps your audience know what to expect from your brand and when. You’ve already done the work of creating and… Read More »
Most companies still don’t understand the value of customer research. Y’know, talking to customers. Oof. Did you grimace? When people talk about customer research, they usually mean heat mapping, analytics funnels and usability testing.
‘Cold email’ is an ugly term. It’s lowbrow. It’s ‘cold’. Who wants that? But like anything in life, when used correctly, it can be a powerful tool to generate leads for your business. You and I probably receive at least one or two every day.
You’ve heard all the reasons why you should be engaging in conversion rate optimization (CRO)… Naturally A/B testing has come up more than once in your CRO discussions. You’ve even run a test or two. Or seventeen.
Business owners generally know that repeat sales are much easier and less expensive to acquire then finding new customers and clients. But the traditional ways of contacting existing customers to generate those repeat sales are very expensive and time consuming. How much more profitable will this exercise be if it did not cost anything to… Read More »