Email communication has been in use by the general public for roughly two decades now. In that time, the death of email has be touted again and again by various sources and outlets. With each new communication modality, such as social media, and most recently, Slack, many people were ready to tout the demise of… Read More »
Hey there, Slack. This won’t be easy, but it’s for the best. As you and I both know, things started out so wonderfully. Me with my exploding inbox, you with your (very sexy) ambition to make email obsolete. Only, I don’t know if we’re so good for each other, after all.
Secretly, my ultimate goal is an empty inbox. I create folders and subfolders and diligently file emails away as soon as possible, or delete anything I no longer need. The thought of my inbox growing massive in number kind of scares me – an irrational fear that if it grows beyond a certain amount, it’s… Read More »
Email marketers are on a continuous quest to maximize the performance of their email marketing campaigns. With more and more readers viewing emails from smaller devices — particularly on mobile — marketers need rethink their strategies and tools to reach and engage their smartphone wielding customers. Let’s take a look at what doesn’t work in email… Read More »
The main reason for having an email signature with your phone and other contact details is to provide information. Information that existing and prospective customers will find useful in contacting you . . . and hopefully leading to a sale. Some people think that it is clever to create a visually attractive signature in an… Read More »
You must get your email address right because it affects so many aspects of your business success. And if you get it wrong, you could get blacklisted as a SPAMMER ! It’s a conversation that I have regularly with clients, and it came up again this week, so here are some quick tips . .… Read More »
There are many reasons NOT to use graphical email signatures. While they look pretty on your email, there are some inherent problems with using them that are annoying and counterproductive. Images do not always work, but text always will. Here are some quick tips . . .
I was absolutely stunned to find out earlier this week that someone I know is paying for an email address. Sure, every knows that you can get a free email account with gmail, yahoo, etc, But these folk were paying for . . .
Here’s a hot iPad tip for collecting information. So, you are running or attending an event and you want to collect information on your iPad, but you don’t want every Tom, Dick and Harry getting access to the more personal or private parts of your iPad . . . like your contacts and emails, notes… Read More »