A social media presence is no longer an optional part of running a small business; it’s an absolute necessity. Facebook, Instagram and other popular forums are as important, if not more so, to a company’s marketing as is television ads and sponsoring local events. But that’s still a lesson some small-business owners are learning. Half… Read More »
When it comes to Facebook advertising, it simply means pressing the boost-post button for many businesses out there. Boost-post is an extremely quick and easy way for your post to get higher reach, which makes it attractive for time-scarce business owners. The downside is that the options are limited, without the ability to exclude… Read More »
You’ve likely noticed how many videos are published on Facebook each day. So many, that getting yours noticed is more challenging than ever. It’s hard even for an established publisher. For newbies … it’s like heading down a blind alley. Fortunately, you can cut through the noise by utilizing Facebook Live, an in-the-moment feature that… Read More »
If your Facebook News Feed truly become “all video” in five years, as has been predicted, then Facebook is going to need more ads to make money off those videos. Well, it seems like Facebook is already working on this. Facebook is reportedly testing new mid-roll video ads.
Social media marketing sounds like a simple enough task. You’ve got a great product, so you’ll just tell the whole world about it with a tweet. Then that’ll go viral, the product sells itself, and you’ll buy the island next to Richard Branson’s. It’s nice to dream. But in reality, your one post probably won’t… Read More »
In the latest instalment of our yearly roundups, we’re looking back at the biggest trends in social media from 2016. From the demise of Vine to the introduction of Instagram Stories – there’s been lots going on. But what were the most important developments? Here’s some insight from several social media experts, and for more,… Read More »
The nice thing about marketing is that there’s always room for improvement. You can optimize your website, SEO, and PPC ads; and see your engagement and conversion rates skyrocket. But success comes with skills. So here’s a question to you: On a scale of 1-10, how highly would you rate your Facebook advertising skills? If… Read More »
Looking for some Facebook tips and tutorials for your WordPress site? With more than a billion active users, Facebook is the largest social media website in the world. No website owner can afford to ignore the potential of Facebook for the success of their business. In this article, we will show you some of the… Read More »
Sure, there are plenty of social media networks to choose from. But even when shiny, new networks pop up, there’s one platform that has continued to reign over the social media space. Facebook. Don’t believe us? The Stats speak . . .
Social media enables audience participation from far and wide. Philosophically, that’s a great thing for our democracy. Historically, business has taken advantage of closed communication systems where they can easily control the message, squashing any potential backlash before it gathers momentum and threatens to erupt. That control no longer exists. Consumers can know plenty about… Read More »