An entrepreneur lives or dies based on his or her credibility. You may have the world’s best product or service, but if customers can’t trust you, they won’t buy from you. Personal credibility is not simply created out of nothing. It is cultivated over time. How do you cultivate this credibility? Here are 10 techniques… Read More »
As a business owner you may have seen the term “reputation management” being bandied about recently. Basically, reputation management refers to methods of influencing and controlling an individual’s or business’s reputation. It’s an increasingly important factor when it comes to ranking high in online search results – Google and other search engines love a good… Read More »
Foursquare is a technology company that uses location intelligence to build meaningful consumer experiences and business solutions. We have two mobile apps: Foursquare and Swarm, and a suite of enterprise and advertising tools. For consumers, we believe the world is full of amazing experiences.
Last week, I read an article that asked . . . . “Why does Facebook send emails? They’re a social network with instant messaging built in, right? And they use browser notifications too, right? So they’ve got a bunch of ways to connect with their billion+ users. But they don’t just rely on those. They… Read More »
Lead Generation – A Complete System Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Today I want to focus on how you get enough appointments, phone calls and contacts to grow your business in a systematic manner.
The Law of Relationships People don’t buy products or services. They “buy” the people who are selling the products or services. First, you sell yourself as a likable and credible person, and then you sell what you represent. In its simplest terms, success in selling is determined by
Conversion rate optimization – so hot right now! Smart companies are shifting their focus AWAY from the rabid and emphatic “WE MUST PRODUCE SO MUCH CONTENT!” and towards questions like, “What is all this content even doing for us, anyways?”
It’s not the sexiest part of your digital strategy, but creating a content calendar is essential for marketing success. It sets you up for consistency internally, promotes flexibility and innovation when it comes to content, and helps your audience know what to expect from your brand and when. You’ve already done the work of creating and… Read More »
‘Cold email’ is an ugly term. It’s lowbrow. It’s ‘cold’. Who wants that? But like anything in life, when used correctly, it can be a powerful tool to generate leads for your business. You and I probably receive at least one or two every day.
When it comes to marketing, nothing beats a quality referral from a trusted source. Developing a strong referral program is vital for many businesses. Increasingly, online reviews can play a very important part in a vibrant referral program. We all have experienced the power of a referral, whether it is for our business or from… Read More »