You can make it easy for users to call you or text you directly from your website. Why Create Clickable Call Links?
The content marketer of today has an overwhelming (and ever-growing) number of skills, roles, and responsibilities that they need to master. Or risk becoming irrelevant. It doesn’t matter whether SEO is your jam, or that you feel most comfortable writing long, detailed articles. These days, you have to know it all.
Consumers will use mobile devices more than ever to search for gifts for mom. Bing data points to the best ways to reach them. With Mother’s Day (May 8th this year) being the third-largest retail holiday in the U.S., accounting for $21.2 billion in consumer spend in 2015, online retailers should be gearing up early… Read More »
What should you be focusing on to improve your ecommerce business? You undoubtedly have plenty of ideas of your own, and so do your team members and external stakeholders. Then there’s the seemingly endless advice from industry publications and thought leaders. It’s enough to make your head spin. You might feel like everywhere you turn,… Read More »
Humans are social creatures. In the Stone Ages, we formed groups to hunt and survive in the wilderness. In the Middle Ages, our communities grew into powerful civilizations and religions. In the Industrial Age we built companies and factories on the backs of groups.
Jennifer Aaker once stated, “Because a person’s experience with a product tends to foster feelings of personal connection with it, referring to time typically leads to more favorable attitudes and to more purchases.”
According to a 2013 article in Fast Company, only 3 percent of agency creative directors are women, even though women control 80 percent of consumer spending. The under-representation of women in advertising is contributing to an industry that is too often churning out work that relies on female stereotypes to “gain eyeballs,” as a Slate… Read More »
The 15 Emails You NEED to Be Sending to Your Email List 15 types of emails to send to your email list, what to include in them, and when to send them. You’ve been collecting email addresses like a badass, installing List Builder,Welcome Mat and Scroll Box, increasing your opt-in rates, and you’re ready to… Read More »
This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links. The data suggests most content… Read More »
Turning readers into customers doesn’t happen automatically. They will remain readers unless you make a concerted effort to convert them. There’s a general misunderstanding among most bloggers: you think that simply getting people to read what you’ve written is the point.