With your content live on the web, how do you know which pieces are creating results…and the ones that aren’t? Unfortunately, a stunning 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like (Source: Hubspot). Additionally, only 30% say their organizations are effective at content marketing. A big… Read More »
Four Ways To Improve Your Millennial Marketing Strategies – B&T
Millennials are one of marketing’s biggest challenges – for professionals and brands alike – and as such, they require a multi-faceted marketing strategy to reach and retain their engagement. Here are four tips for improving your marketing strategies for Generation Y: Do not treat all Millennials the same Millennials are not a homogenous group. Like… Read More »
Focus on these 5 areas to deliver big results in e-commerce SEO
When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword combinations your products might rank… Read More »
3 Reasons Your Content Marketing is Failing
While the majority of marketers are now engaged in content marketing—and a whopping 76% plan to increase their content marketing investments—not everyone is as successful at it as they would like. In fact, many marketers give their content marketing efforts a C. They don’t feel they’re generating enough leads or revenue, and while they know… Read More »
How Buying a Blog Can Boost Your Local Business
To expand your business, you’ll need more local visitors to your website. You’ll also need content if you expect those visitors to come from organic search. You can create content yourself, but that takes time. If you don’t want to make the necessary investments in content creation, then consider buying a local website or blog… Read More »
Readability Score: What It Is, Why It’s Important, & How to Get a Good One on Every Post
If you’re like most people on the Internet, you’re not going to read this post word-by-word. In fact, as little as 16% of people actually read content word-by-word. Yoast SEO’s readability score is, in part, a response to that data. While there are plenty of different tools and tests that purport to measure a piece… Read More »
6 Online Traffic Sources You Are Probably Not Taking Advantage of
When it comes to generating traffic, the majority of people concentrate solely on Google. There are good reasons to do so. After all, 93 percent of online experiences start with a search engine and Google’s global market share is around 80 percent. So, if your goal is to generate traffic, the search giant seems… Read More »
The 12 Best Pomodoro Timer Apps to Boost Your Productivity
Working all the time is an awful idea. You can only cram for so long before you hit a wall, unable to do anything else. Yes, brief water and lunch breaks can help, but it’s still far too easy to sit and work for hours without moving around—something that’s quickly being recognized as a serious… Read More »
Beyond Google Calendar and Apple Calendar: The 18 Best Apps to Manage Your Schedule
A great calendar is like a great personal assistant, keeping your days flowing smoothly. Without them, most of us would miss appointments, forget birthdays, and disregard deadlines. But no single calendar app is best for everyone. Everyone’s workflow is a little different, and our scheduling needs vary. Some want their calendars to be simple and… Read More »
Local ranking factors that help your local business’ SEO • Yoast
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you… Read More »
