Website security is a hot topic as attacks are quickly growing in number and sophistication. As a small website or blog owner, you may believe that you don’t need to worry about your website, as there is no valuable content on it and you therefore won’t be targeted. It will therefore surprise you to learn… Read More »
7 Easy Questions That Will Tell You If Your Content Marketing Is Working
With your content live on the web, how do you know which pieces are creating results…and the ones that aren’t? Unfortunately, a stunning 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like (Source: Hubspot). Additionally, only 30% say their organizations are effective at content marketing. A big… Read More »
Four Ways To Improve Your Millennial Marketing Strategies – B&T
Millennials are one of marketing’s biggest challenges – for professionals and brands alike – and as such, they require a multi-faceted marketing strategy to reach and retain their engagement. Here are four tips for improving your marketing strategies for Generation Y: Do not treat all Millennials the same Millennials are not a homogenous group. Like… Read More »
10 Tips for Getting the Most Out of Your Marketing Efforts
Without the big budgets enjoyed by major brands, small businesses must balance creativity and efficiency to make their marketing stand out. To do this, you need to squeeze every last ounce of creativity from your marketing team while running your marketing operations in the leanest manner possible. Here are some tips from members of our… Read More »
6 Tips for Growing a Thicker Skin as an Online Entrepreneur
As I work with more business owners as a coach, I’ve come to realize that one of the biggest hurdles they face when stepping out and playing bigger is the fear of criticism online. It’s no secret that Twitter and the comments section of blogs are full of trolls. In fact, social media bullying… Read More »
3 Reasons Your Content Marketing is Failing
While the majority of marketers are now engaged in content marketing—and a whopping 76% plan to increase their content marketing investments—not everyone is as successful at it as they would like. In fact, many marketers give their content marketing efforts a C. They don’t feel they’re generating enough leads or revenue, and while they know… Read More »
How Buying a Blog Can Boost Your Local Business
To expand your business, you’ll need more local visitors to your website. You’ll also need content if you expect those visitors to come from organic search. You can create content yourself, but that takes time. If you don’t want to make the necessary investments in content creation, then consider buying a local website or blog… Read More »
How to use Facebook Advertising to generate leads & sales for small local businesses –
When it comes to Facebook advertising, it simply means pressing the boost-post button for many businesses out there. Boost-post is an extremely quick and easy way for your post to get higher reach, which makes it attractive for time-scarce business owners. The downside is that the options are limited, without the ability to exclude… Read More »
How Spotify will become the new Google
WHILE competition online starts the same way as that in offline markets, my research shows it often settles very differently online. Both have seen lots of competitors emerge in a new area underpinned by new technologies. But online, consolidation ends in a high-stakes winner-takes-most “title fight” between the two strongest players. In search this was… Read More »
The importance of having a website
I’ve just been asked to write a blog on – “The importance of having a website“. In this day and age, having a website is even more important than Business cards and phone numbers were 20+ years ago. Even more important than the Yellow Pages were way back then . . . But with the… Read More »
