Here’s the thing: your site should be mobile-friendly. In fact, this might just be your number one priority. If you want to improve your mobile SEO, you have to improve the performance of your site, plus you have to make sure that it offers users an excellent mobile experience. In this SEO basics article, you’ll… Read More »
As you know, the Google mobile interstitial penalty began to roll out on schedule on January 10, 2017. Some, but very few sites, got hit hard pretty quickly but truth is, very few are noticing that sites with intrusive mobile interstitials are getting hurt. It might be because it is not fully rolled out yet… Read More »
Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and… Read More »
There will no longer be any type of “mobile-friendly” adjustment done just for mobile users. Effectively, if you’re not mobile-friendly, that will have an impact even on how you appear for desktop searchers. Google has begun testing its mobile-first index, which will primarily look at the mobile version of your website for its ranking signals… Read More »
As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if we want to stay relevant in the future. Read on for a discussion of some of the common issues I see on a daily basis regarding lead generation on mobile devices and steps… Read More »
The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being Google’s heightened push towards strong user experiences. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it… Read More »
Android Pay coming to Australia Android phone users will be pleased to hear Android Pay is arriving in Australia very soon. This means consumers will be able to make contactless payments with just their Android phones.
Millions of customers of Australia’s largest banks are the target of a sophisticated Android attack which steals banking details and thwarts two-factor authentication security. Commonwealth Bank, Westpac, National Australia Bank and ANZ Bank customers are all at risk from the malware which hides on infected devices waiting until users open legitimate banking apps.
Google App Streaming is now live in the Android Google App search results. You can preview apps directly from the search results before downloading them. In November 2015, Google prototyped app streaming on a few select apps. It now seems to be available for many apps in the Google mobile search results.
Conversion optimization for mobile apps is getting more sophisticated. At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. But that’s just not enough today. Don’t get me wrong, an install is still an important milestone in the mobile consumer journey, but it should only be… Read More »