In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth you need to understand when it comes to selling to people online: people don’t care about you or your products. They… Read More »
If there was one takeaway from Brian Halligan and Dharmesh Shah’s epic keynote at INBOUND 2016, it was this: video is essential. Those who don’t currently offer video marketing in their portfolio of services need to get on it. Now. More than one marketer, upon exiting that presentation, reacted like they’d just realized the power… Read More »
Customer experience is the area in which both offline and online retail business are focusing right now. In e-commerce users’ experience is obviously related to technology. We have talked before about technologies that are currently very well implemented. For example, we can offer a very well personalized experience to our customers by using cookies and… Read More »
Wait, why did you include that in the infographic? I tried to make sure that every tool in the infographic represents a corresponding era/methodology in the pantheon of sales history. So, for example, while including the doorbell as a sales tool might seem stupid at first (and maybe even at second), it’s really there to… Read More »
The B2B buying process has changed considerably since the rise of the internet and social media. Virtually limitless information is at everyone’s fingertips at all times, so it’s easier than ever before for buyers to learn about different solutions for addressing pain points and to check out various service providers’ reputations.
There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In… Read More »
It was a sunny Sunday. I was in the middle of a conversation with two neighbors, standing around my truck bed in the driveway, and I saw them approaching. They come up to us and immediately try to hand me a magazine with a politically correct picture of heaven on the front. No names, no… Read More »
People size you up in seconds, but what exactly are they evaluating? Although this article refers to job applicants, it applies equally to business and sales people.
‘Cold email’ is an ugly term. It’s lowbrow. It’s ‘cold’. Who wants that? But like anything in life, when used correctly, it can be a powerful tool to generate leads for your business. You and I probably receive at least one or two every day.
Now that you know what buyer personas are and why you need them, it’s time to go through the steps of how to create buyer personas. This is your simple, five-step guide to creating buyer personas. Don’t worry, it’s not as hard as it seems.