‘Cold email’ is an ugly term. It’s lowbrow. It’s ‘cold’. Who wants that? But like anything in life, when used correctly, it can be a powerful tool to generate leads for your business. You and I probably receive at least one or two every day.
Now that you know what buyer personas are and why you need them, it’s time to go through the steps of how to create buyer personas. This is your simple, five-step guide to creating buyer personas. Don’t worry, it’s not as hard as it seems.
Google App Streaming is now live in the Android Google App search results. You can preview apps directly from the search results before downloading them. In November 2015, Google prototyped app streaming on a few select apps. It now seems to be available for many apps in the Google mobile search results.
Consumers will use mobile devices more than ever to search for gifts for mom. Bing data points to the best ways to reach them. With Mother’s Day (May 8th this year) being the third-largest retail holiday in the U.S., accounting for $21.2 billion in consumer spend in 2015, online retailers should be gearing up early… Read More »
What should you be focusing on to improve your ecommerce business? You undoubtedly have plenty of ideas of your own, and so do your team members and external stakeholders. Then there’s the seemingly endless advice from industry publications and thought leaders. It’s enough to make your head spin. You might feel like everywhere you turn,… Read More »
I’m not going to pretend that I’ve always liked sales. And to be entirely honest, if right now I was being held hostage, deprived of coffee, and interrogated under a bright light in a stuffy boardroom and asked if I liked sales, my gut reaction would still be to grimace even though sales has been… Read More »
What’s your strategy for converting blog readers into customers? The truth is, you don’t need to fumble over this answer, but if you haven’t thought about it in a systematic way, you will.
Most businesses aren’t putting their mouths where the money is. Yeah, you read that right. No, it’s not as clever as I hoped, and it sounds vaguely sexual… but let’s roll with it. What I mean is…
Inbound marketing has many benefits loved & favoured by entrepreneurs & business owners. These include increased brand awareness, increased brand preference, increased chance of developing a relationship with customers, etc. Plus, it’s comparatively less expensive than traditional outbound marketing tactics. So, are you doing Inbound Marketing wrong?
So, will you work for free? Will you work for nothing? I just read this article called “What Should You Do When You’re Asked to Work For Free?” and it really hit home to me because I had recently been lured down this path. They said to me, “You know that if you look after… Read More »