Google Remarketing can be kinda creepy, but it is an excellent way to follow up on people who have been to your website. Ever been to a website and then notice adverts for that site pop up on other websites that you visit. Yup, it is kinda creeoy knowing that it is possible, but it… Read More »
We know you will be thinking about it. AND you know that you will be thinking about it too! Over the Christmas break, even though you are taking time off, you will be thinking, in the back of your mind somewhere . . .
In another article I wrote that in marketing, almost everything is up for consideration so long as it is ethical and moral. So then, what is appropriate marketing? And are there any areas that really are taboo? I guess that just depends on how far you want to push the envelope. So when I recently… Read More »
In my recent article – Do you close when your competition does? . . . I posed the question, “What do you do when your competition closes?”. The scenario was the holiday season when all businesses in this particular industry closed down for holidays. And yet it was a time of high demand for their… Read More »
How many other sales is this business missing? This is a real life story of how a business missed a sales opportunity by not having their own website. We were travelling to a destination where we needed to buy a meal. We thought of a place that we had not been to before; but wanted… Read More »
Many rules have changed over the years. The use of PowerPoint as a presentation tool, once mandatory, is now old hat, and often seen as outdated. Same with email marketing . . . rules that applied to marketing in the past should now . . .
Many people comment, (complain), about the appearance of Christmas decorations and paraphernalia in the shops as early as September or October. But I was somewhat astounded to hear a business owner talking up the infamous XMAS Shutdown already in October. But another business owner in the same conversation had an interesting solution . . .
Just when small business had given up on EVER getting good SEO results . . . Google changed the rules again! And this time, they’ve made it so much easier for small business to get a top listing in Google. (I first published this in March 2011, but I think it is worth posting again… Read More »
Stop and think for a moment . . . When was the last time that you did all of these things with your car? Checked the tyre pressures, incl. the spare? Checked the engine and transmission oil levels? Checked the radiator water levels? Washed and polished the paint and cleaned the interior? Had the car… Read More »
A couple of weeks ago, a friend of a friend of a friend on Facebook went on a mini-rant about e-books. The claim was that . . . e-books are “dead” Really ?? This person didn’t value e-books or enjoy reading them, so therefore they were “no longer of any value”.