WordPress security has always been food for thought. Even though most of the latest updates deal with WordPress security issues, there is still a lot that can be done to improve that security, even by the less tech-savvy of us. Here, I’d like to enumerate some suggestions on how to improve security on your… Read More »
It’s not quite as easy as it used to be to get consumers to turn over their email address in return for a free digital gift, or “lead magnet” to express the idea in email marketing parlance. Jaded by scams and overwhelmed by an overflowing inbox, the inducement you offer must rise above the… Read More »
Have you ever looked at pictures of people from the 1990s and wondered, “what the heck are they wearing?” I think most of us have. Because fashion trends come and go (and 90s fashion is ridiculous!), right? Well, it’s no different with web design trends. As time goes on, new trends make their way into… Read More »
Worrying about how to improve time on site can seem like a waste at first. After all, does it really matter how long visitors stick around? Isn’t the main point that they come to your site at all? Yes, it matters. However, total visitors is also a bit of a feel-good metric. Because it’s not… Read More »
The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers. Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to… Read More »
Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is… Read More »
The interest in and demand for landing pages has grown substantially over the past decade. The reason for this growth is simple: Landing pages are the best solution to optimize paid advertising campaigns and provide a personalized experience for the search user. That’s because they help marketers target specific audiences and collect valuable user information… Read More »
Where to begin? Where to begin? Where to begin? Oh yeah – finding, attracting, and filling up your practice with plenty of clients. I’m pretty excited to write the next three articles in the series, Three Keys to Building a Client-Attracting Website.
Yes, we fix WIX websites . . . You’ve probably heard the story about the hairdresser having a problem with the cheap hairdresser across the road. The cheap hairdresser put out a sign that said, “cheap haircuts, only $10”. How do you counter that?
Peter Drucker famously said, “What gets measured gets managed.” But what if your measurement data is incorrect? What if you’re not measuring correctly or completely? What if there’s a whole pile of things you think you’re measuring when really… you’re not?