Why do we need so many content platforms?
Sometimes it feels like we are drowning in our Twitter feed and don’t have time to read through all of our Feedly blogs.
We are in information overload, and it’s not slowing down.
Social media, emails, blogs, websites, advertisements, radio, television, are all coming at us with tons of “need to know” information.
Wouldn’t life be easier with one content platform?
One place where we get all the information we ever needed?
Yea, that would be great. Unfortunately, just like some of us are listening learners, some are visual and some are doers, everyone consumes information in different ways.
Certain topics might be interesting to some people, and they will spend time reading into the topics, watching videos, looking at pictures, clicking through to find more information.
Others might not even get through that headline.
For that reason, we have hundreds of content platforms to choose from. That being said, how do you choose the platform that is right for your organization?
- Examine your ideal customer.
- Identify your assets.
- Match your tools with your time.