CRO (conversion rate optimization) is a hot topic.
And rightly so.
Transforming visitors into buyers all starts with a single click.
Any method that can increase your site’s conversion rate is worth its weight in digital gold.
In this article, however, I want to dive deep into a lesser-known but profoundly more crucial CRO.
This CRO is essential to long-term profitable success and oddly enough, you want to minimize it as much as possible.
Customer churn rate — also known as “customer attrition, customer turnover, or customer defection” — is the amount of customers or subscribers who stopped using your product or service within a particular period of time.
The vast majority of both marketing budgets and marketing blogs are devoted to attracting new customers, instead of retaining the ones you already have.
Ironically, the simple truth is this: churn rate optimization — reducing the number of customers who abandon your product or service — is far more essential to your profitability and long-term success than conversion rate optimization.
Consider the facts: