In the process of working with clients it can be easy to start viewing them as the enemy.
Here’s how to build a more positive team attitude agency-wide.
But in the day-to-day process of working with them it can be all too easy to let resentment creep in and start viewing them as the enemy.
Here’s how to foster a more positive team attitude towards clients to improve your bottom line.
I’m sure we’re all familiar with this scenario: You’re courting an awesome new client for a big project. There’s a golden glow around them, you feel like landing this client will be the best thing EVER for your agency.
You imagine a long term, lucrative relationship that will spin off into other long term, lucrative relationships. You pull out all the stops to convince them to sign on the dotted line and finally they do.
Fireworks! Beer in the design room! Hurray!
But then the project work starts. The client starts giving feedback or questioning ideas.
Their timelines are tight, their internal process slow. Your team’s enthusiasm for this project starts to nosedive and now everyone in your office groans and dreads every email, every meeting, every call with that once-awesome, golden glow client.
The thrill is gone.
The client you thought was going to be your biggest ally to success is now seen as your biggest impediment.
It might be time to disarm your team.