If you’ve worked in the conversion optimization industry for longer than say, 15 minutes, you’ve almost certainly stumbled across someone making the argument for longer sales pages.
Or shorter sales pages.
It usually sounds something like this…
“People have short attention spans. Who’s going to read something this long?”
“Long pages are ugly. What’s with the yellow highlighter?”
“You should never make customers scroll to find what they’re looking for.”
There are smart arguments (and smart people) on both sides of this ongoing debate. Which can make it hard to figure out who’s right. And who’s not.
When The Daily Egg asked several experts for their thoughts about long sales pages, they got responses like…