Here at Wistia, we talk a lot about the importance of video that lives on your website, where you can completely control every viewer’s experience.
In light of video’s increasing prevalence on social networks, we wrote this guide to social media video strategy, including best practices, ideas and case studies, and technical specifications.
But nearly every major social platform is now evolving to better accommodate video.
And as video content becomes more native to these platforms, this dynamic content isn’t just a way to stand out above the rest.
It’s a necessity to be noticed at all among those competing for your audience’s attention.
Source: Crafting a Social Video Strategy