Everyone knows how crucially important retention is, which is why there’s a million companies out there promising you that their tool is the key to keeping your customers successful and happy.
With such an overwhelming number of options, knowing which ones to pick is terrifying.
That’s why we’re here to break down 50 of the best customer retention tools around and tell you what makes them special, so that you can choose the best ones for your business.
Here’s a quick table of contents if you want to jump to a section:
Behavioral Analytics Platforms
Customer Engagement Tools
Customer Success Software
For an overview of customer retention, see here.
Analyze How Customers Use Your Product
You need to know what your customers are actually doing with your product to make sure it’s providing them with real value.
The user actions you choose to track depend heavily on your product, but luckily, there’s always an analytics tool out there that can uncover the exact data you need.
These are some of our favorites.
1. Target the Right Prospects with KissMetrics
Hiten Shah blazed new trails in the analytics space when he started KissMetrics, and it’s still one of the best tools around.
One of its most useful features is that it lets you view your customers’ retention stats by acquisition channel.
That way, you can devote your marketing spend to the places that bring in customers who stick with you for the long haul.
2. Find Your Stickiest Features with Amplitude