Seeing an opportunity Amit started Dazeinfo, a business content website that publishes industry intelligence and tangible insights for technology professionals.
Over the past three years, Amit has focused on building brand awareness for Dazeinfo and growing the site’s readership. To help him meet his goals, Amit uses social media.
Increasing readership by running social media contests
In a recent contest aimed at driving e-newsletter subscriptions, respondents were asked to answer a series of 10 questions posted on Dazeinfo’s Facebook page.