How to deal with negative reviews?
I came across this really interesting forum page where someone asked:
I want to know how to deal with negative reviews ?
James Clifton wrote:
This may seem a bit strange but a negative review isn’t actually a bad thing.
Obviously it is if you receive plenty of them but the occasional bad review is actually positive.
Told you it would sound strange.
Anyway the reason a negative review is actually positive it is it adds weight to your good reviews.
These articles explain it all a lot better than I can so please have a read through
- Social proof & the psychology of consumer reviews
- Turn that frown upside down: how to handle negative user reviews
I agree here.
Yes, negative reviews aren’t ideal, but when customers are browsing products, it seems almost “natural” to have a mix of reviews.
If they are ALL positive, it may seem to good to be true.
Additionally, negative reviews can be used as leverage in product development.
They could be great insight into ways you can improve your product or service.
Hope that helps!
Alex Kemmler wrote:
A handful of bad reviews (unless they’re really on-the-nose) are good because a perfect rating is hard to believe.
But IMO bad reviews that actually do a good job of rationally criticizing the product in detail are almost never good.
There are a lot more comments on this subject so continue reading here . . .