Did you ever ask – Who is this email from?
It seems that everything that you do these days requires that you give up an email address.
So much so that it is often wise to have a private email address and a public email address.
But did you ever get an email where you thought . . . who is this from?
At some point you gave someone your email address for some reason or other, and then an email appears in your inbox.
And while it appears to be genuine and from someone that you may trust or have done business with before, you just cannot place who it is from.
And from the other side
And look at it from the other side.
You are sending out your email newsletters with the intention to create value for your readers, and ultimately attract some of them to become customers.
You want them to engage and stay subscribed.
And the best way to do that is to personalise your email newsletter.
Make sure that first and foremost, the newsletter comes from a person, because a person is something that another person can relate to.
So, include your photo . . . just like they say you should include it on your business card.
And any other information that you’d like to include in order to personalise your newsletter.
Well, that is quite simple really!
What should you do now?
- Check your email newsletter – is it personable?
- And are you sending it out regularly?
- Want some help or ideas? Just contact us at Hotpink Websites now.
Life is really simple, but we insist on making it complicated.
Remember – Did you ever ask – Who is this email from?