“We don’t have any social proof yet.”
I hear this all the time.
Whether I’m writing copy for a digital agency, SaaS startup or even an established business who hasn’t ever thought to collect feedback from customers.
A lack of third-party proof is a problem that’s WAY more common than I’d like it to be.
That’s because few things are more effective for improving conversion rates than being able to show testimonials, reviews, client lists and places you’ve been featured.
So what do you do if you have NONE of those things, but still want customers to trust you?
In this quick post, I’m going to explore four things you can do to make a connection with customers and get them to trust you, even if you can’t show them social proof.
I’ll also show you real examples of each one that I’ve helped clients implement.