Everyone wants the Magical Key to Success
I am sitting here on the beach watching the waves roll in, and it got me to thinking about the Magical Key to Success in business.
When you look at successful people, they are not always smarter or stronger or richer or more persuasive than others.
But they do have one important characteristic which sets them apart.
I was talking with one of my mentors about his successes.
He had started from nothing, so he did not use money to achieve his success . . . at least at the start.
He is a nice enough guy, but he admits that he is not particularly smart in an intellectual way, (although he was very smart in other ways).
He is not necessarily a better business man . . . in fact, he makes some big mistakes along the way.
He is not a great leader either.
But he has one characteristic that he attributes his success to.
He just keeps on going.
Other businesses and other people come and go over time.
Some make a big splash, and then evaporate after a while . . . some in a very little while.
Some have a lot of money to flash around, but that doesn’t help . . . they usually just waste it.
Some make a start but then get bored and move on.
He just keeps on going, through all of the troubles and set backs, and keeps doing what needs to be done.
And now he has a successful business.
His secret was just sticking around through the hard times and making it work.
There are many times in business when it is easy to give up.
This is where Persistence is the Key to Success.