When it comes to email marketing, the most common objection I hear is, “I only have a list of 4 people, I don’t want to look weird emailing out to such a small list”.
The real reason people don’t email out to their list and customers every week is because they don’t know how to.
We all use excuses and reasons to not email out and communicate…
My subscriber list isn’t large enough
I don’t want to bother my customers
But what if my subscribers start to unsubscribe?
Do I have enough content to send out?
Won’t people to see me as a spammer?
Starting But Not Continuing
The most common issue we see with WordPress consultants and professionals is that they START a newsletter or weekly email, but they don’t keep it up.
They might spend a few hours crafting their first email only to realise how much time it’s taken.
Before long, their email marketing plan, along with a content plan, is out the window and the emails are sporadic at best.
“But I’ve only got a little content, I don’t have anything else to say!” is the cry from infrequent emailers.
There is a very simple secret to solving that problem.
Find more things to say.
In fact I hear that argument so often that I have a written a canned response for it:Believe it or not, you have tons to say, you just need to prioritise what’s more important – finding, creating or re-purposing content that will help your business generate sales, or moaning about not being able to create content.
The barrier to continuing any email marketing strategy, whether it be sales emails, newsletters, curated post round up or email communications, is over-complication.
Often WordPress businesses get so wrapped up in the template design and email types that they forget to send any emails at all.
Keep it simple.
There’s no need to over complicate your emails.
You don’t need separate layouts for all the different types of emails you could be sending.
Chances are you’re only going to send one or two types anyway.
Finally, don’t forget that MailChimp, ActiveCampaign, Campaign Monitor and all the other email providers have loads of templates and drag and drop interfaces for you to use, making it so easy!