If your business website’s goal is to get in touch with (potential) customers, you should avoid a number of contact page mistakes.
Here, we’ll mention the mistakes we find most annoying.
And we’re not unique in that.
In my previous post about contact pages, I already mentioned that the right content on this page can improve both user experience and SEO.
In the comments on that post, Simon asked: “What do you think are the 5 most common mistakes on a website contact page?” What I think are the most common mistakes makes it my personal list, so I decided to dedicate this post to what I find the most annoying 🙂
Let’s dive straight in with number one.
#1 Just a form
If your contact page consists of a form and nothing but a form, you are not serving all of your visitors.
Naturally, there will always be people that don’t understand the form.
Provide a fallback option, like an email address or a phone number.
Here are some reasons why people might dislike / do not understand your form:
Your form is too long.
People get lost or simply don’t take the time to fill out all the things you want to know.
Keep forms short and clear.
Your form isn’t responsive.
This ruins the mobile experience on your contact page.
Labels might get lost, as a mobile browser will focus on the form fields.
Your form can get broken.
Perhaps you missed an update of your favorite contact plugin, just to name one reason.
#2 Fancy names for your contact page
Don’t you just hate it when you have to do an internal search on a website just to find their contact page?
In my opinion, there are two options:
Add the menu item “Contact” to your main and/or footer menu.
Add your contact page at example.com/contact/.
I won’t look in any other spots.
It’s straight to your search or back to Google to find the next company that’s going to answer my question.
Preferably, you want that link to your contact page to be above the fold.
But I have to say that a footer link is common as well, both as an extra and as the main link.
Just like the link in the URL, I’d like the title of that page to be “Contact” or a variation of that, like “Contact us” or “Get in touch”.
Don’t use “Let’s talk business” or whatever strange sentence that won’t cover the immediate goal of the page.
It will confuse people, even in Google already. Make it clear that this is the page where they can get in contact with you.