Look, if you’re a local business, meaning most or all of your business comes from customers living in your community. So you must get very serious about local SEO.
Don’t worry. Ranking locally for the kinds of things your prospects are looking for isn’t rocket science. But it does take a serious commitment to a handful of things.
In case you’re wondering if it’s worth the investment in such a commitment, let me share a few survey tidbits.
- 98% of searchers choose a business that is on page 1 of the results they get.
- 88% of consumers trust online reviews as much as personal recommendations
- 77% of smartphone users contact a business after looking for local Information
And, I could go on, but I’m guessing you see the point – if you don’t rank well locally for the things people are searching for marketing will be a lot harder and a lot more expensive.
Here’s the good news – focus on these five elements and you can expect great results from local search. (The competitiveness of your industry may dictate your ultimate results.)
Optimize Google My Business
Google has a bit of a naming crisis when it comes to their local directory listings, but for now, you must pay attention to, claim, and optimize your Google My Business Listing.