Please . . . Get your phone number right!
This post is going to be short and simple, because I just want you to
Please, just get your phone number right . . .
OK, so what prompted that outburst ??
Well, I’ve seen it often enough before, and I just saw it again on a business card.
Easy to USE
What did I see and what do I mean by easy to use?
What I saw is a phone number given with an odd pattern.
Humans utilise pattern matching to assist in identifying information.
So when we look for a phone number, we look for a pattern that we recognise.
For a mobile phone, it is:
- 04xx xxx xxx
- 0412 345 678
For a landline phone, it is:
- 0x xxxx xxxx
- (0x) xxxx xxxx
- xxxx xxxx
It doesn’t matter if you use hyphens or not, the patterns are still recognisable, because they are patterns.
It is the pattern that our brain recognises, making the job so much easier.
So when you print or publish your mobile phone number as . . .
- 04x xxxx xxx
- 04 xxxx xxxx
. . . our brain does a double take as it tries to work out what the numbers are and how best to remember them between reading and dialing.
It is for this reason that we can see an 1800 number and know instantly if it is for an Australian company or a USA company.
In Australia, it is:
- 1800 xxx xxx
in the USA, it is:
- 800 xxx xxxx
- 1 800 xxx xxxx
OK, so it is a small thing, a simple thing, but it makes your customers’ lives so much easier.
Well, that is quite simple really!
What should you do now?
- Check all of your advertising and marketing materials now.
- Get your phone number patterns right.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Everyone is your best friend when you are successful. Make sure that the people that you surround yourself with are also the people that you are not afraid of failing with.
~ Paula Abdul
Remember – Get your phone number right