Every business owner knows that they need a website to “exist” and be taken seriously in the modern commercial world.
But is just “having” a website enough?
What do you know about getting the most out of your website?
It is usually a substantial investment for a really good website, so what are you doing to make that investment pay off?
It still amazes me how many people think that just getting a website is all they need to do.
When you buy a car, the dealer goes to a lot of trouble to get the car delivered to you.
Even if you are buying a stock model of the floor, a lot of work has gone into getting it there in the first place.
So you have done the paperwork and taken delivery of your new car.
Quite likely, the dealer will give you a quick run down of how to use the special features of the car – let’s call it training.
He or she reminds you to bring the car back in 1,000kms for it’s post-sale check up – to make sure everything is working properly.
They also remind you of the importance of coming back regularly at the prescribed service intervals for servicing – to make sure that your car keeps working and your investment is not damaged.
Mechanics have told me stories about cars that have missed 2 or 3 service checkups, and a small problem has gone undetected . . . until it was too late.
The result being that the engine blew up and the owner got a bill of around $8,000 to $12,000 for a new engine.
They saved a few hundred dollars in servicing costs and ended up paying thousands to replace the engine.
But back to our story.
You have your new car home now parked safely in the garage.
You have a decision to make . . .
Are you going to just leave it in the garage.
Most likely not because that is not why you bought the car!
You bought it as a means of transport.
So the next question is who is going to drive it?
Will that be you?
Will someone in your family drive it for you?
Will you employ someone to drive it for you?
Having a chauffeur is probably somewhat more of a luxury than having someone who runs your website for you.
But the principle is the same.
Really clever business owners know that their time is better spent working on their business instead of driving their car.
So they have a driver to do the driving and they make calls and run meetings from the back seat while they are being driven around.
Your website is very much the same
You will probably engage someone to build a website for you.
If you think that you can build the same quality of website, then you are trying to build the car before it is even delivered to you.
You can probably do it, but it will be nothing like the car that is made professionally.
Then you will take delivery of the website, and if you have chosen wisely, the team will show you how to use it.
So, what then . . . ?
You have to decide how you are going to use it . . .
- What do you want from the website?
- What are you going to put into place to ensure that you get that result?
If you have chosen wisely, the website will be quite easy for you or someone on your team to run and manage.
Too many websites are built and then just left parked in the garage to grow old and out of date, still with just 100kms on the clock.
Please do not be one of those website owners.
Using your website should be as high on your priorities as any other marketing or sales activity that you or your team undertake.
If not, then it’s a pretty sure thing that you business is not doing as well as it could be.
Well, that is quite simple really!
What should you do now?
- Decide what you want out of your website.
- Put procedures and people in place to make sure that you get those outcomes.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Effort only fully releases its reward after a person refuses to quit.
~ Napoleon Hill
Remember – Getting the most out of your website