This does not go with that.
We are familiar with the popular dress shop jingle that says “This goes with that”, but when it comes to branding THIS often does not go with THAT.
And the result can be very damaging for your brand.
Most business owners do not realise when this happens . . .
What we are talking about in this article is colour.
Many colours just do not go together for branding, or for anything.
The whole point of branding is to create a something that is:
- Easily recognisable
- Very memorable
To be memorable, your brand must first be recognisable.
But too many brands are made up of colours than blend together which makes them
- Hard to read
- Hard to recognise
Promote Promote Promote
So you’ve got a brand. Make sure that you support it’s recognition.
But for the rest of us, it is vital to include supporting information on promotional materials like T-shirts and stickers, including the company name and/or website address.
If your logo incorporates the initials of your business! don’t just put the initials of your business, e.g. HPW.
Because few people will know what that is . . . and there will be no net effect in your sales results.
You must associate that brand or logo with an actual business, until it is very widely recognised by the public, (or your target audience).
Otherwise it is just wasted effort.
Back to colours
. . . and the theme of this post.
Some colours just do not go with other colours.
- Light coloured fonts on light coloured backgrounds
- Dark coloured fonts on dark coloured backgrounds
- Colours that are similar
- Colours that have little contrast
Dark text on light background is generally easier to read then the reverse.
And generally, the wider the colour contrast, the better.
Well, that is quite simple really!
Find out what color best communicates your personal brand attributes.
What should you do now?
- Look at samples of artwork to make sure that the colours work and words are readable.
- Want some help or ideas? Just contact us at Hotpink Websites now.
I’m trying to incorporate colour into my life. Until recently, everything in my closet was black, white, grey, navy or olive.
~ Jennifer Morrison
Remember – This does not go with that