Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages.
It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them.
It’s something I place great importance on as an editor, as it’s one part of SEO that I can control, and I’ve seen the benefits for sites I’ve worked on.
Internal linking: examples
Let’s take an example from Search Engine Watch. I wrote this article on internal linking, with examples and tips, back in September 2015.
I’ve since linked to it using that exact anchor text (and variations on it) on at least 10 occasions. Essentially, I’m telling Google that this is the page I want Search Engine Watch to rank for that term.
As we can see, it’s worked well. Third on Google, and first for related terms (internal linking best practice for example).