Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from?
If you’re anything like me, that’s a reoccurring thought!
For social media marketers managing Instagram and other social accounts this is something we all certainly strive for.
Gorgeous images, a huge following, and incredible engagement from our audience.
With that in mind, I began studying hundreds of Instagram accounts, researching ways to gain a massive following, chatting with social media managers from different industries, and running a few experiments of my own.
What I continually found was one Instagram strategy that brands appeared to be using above all others.
That strategy is the implementation of user generated content (UGC).
I decided to give UGC a try here at Buffer and the results were compelling.
In under 3 months since implementing a user generated content campaign on Instagram, our account has grown by 60% – 5,850 to 9,400 followers and counting.
Here’s our handy guide to user generated content so that you may create an Instagram marketing strategy of your own and see big results in follower growth and engagement.