Continuing the series of articles of “Are your Headlines Grabbing Your Readers Attention?”
Your headline can be the make or break for your marketing piece – whether it is a blog post, web page or an email.
And knowing where the article is to be used can affect how you write your headline.
No reading = No results!
Just as knowing the purpose of your article is fundamental to getting the heading right, so knowing who and what you are writing it for is equally important.
Who are you writing for, (or to)?
In addition to that, there may be linked and content restrictions applied in certain situations.
In your own blog post for website pages, the title can be as long as you want to make it.
But for certain situations relating to SEO and where link restrictions apply to the text used, may have to choose abbreviated Version of your headline.
For example, in this blog post series I could have made you headline even longer . . .
Are your Headlines Grabbing Your Readers Attention and 9 Simple Steps to Fix It?
Like for an SEO keyword search, It might be much more appropriate to limit the keywords to – “Grab Your Readers Attention”
Best practice is to keep titles under 65 characters for SEO and under 100 characters for social media (Open Graph).
Where are your headlines going to be used?
There are a variety of places where deadlines are required, including:
- Your website banner
- Website pages
- Your blog post and articles
- Specific landing pages in your website
- Where SEO Search Engine Optimisation strategies apply
- Web page meta titles, (a techie term), used by search engines to categorise and rank your pages
- Articles shared on social media
And when you go off-line, there are many more headlines to consider:
- Your company byline
- Product brochures
- Business cards
- In store marketing materials
We will talk more in the next article about understanding who your audience is.
Well, that is quite simple really!
Watch this short VIDEO
Knowing Your Audience
What should you do now?
- Stay subscribed and read the next article in this series.
- Identify your target audience.
- Want some help or ideas? Just contact us at Hotpink Websites now.
You can read the PREVIOUS article in this series here . . .
Do more than is required.
What is the distance between someone who achieves their goals consistently and those who spend their lives and careers merely following?
The extra mile.
~ Gary Ryan Blair
Remember – Are your Headlines Grabbing Your Readers Attention?