I never thought I would say this in the age of [NOT PROVIDED], but Google is giving me really useful keyword data lately.
This post outlines how I’ve used keyword data from Google Search Console to drastically increase organic search traffic (specifically to pages that already receive some search traffic).
In addition to increasing my client’s traffic, this method has also helped me understand my client’s customers, and their most pressing questions and needs, and adjust content accordingly.
I’ve detailed my process as a case study.
The example I use here is the most successful of a handful of “wins” I’ve seen using this method over the past three months.
The example is the clearing your criminal record page on Houston defense attorney Fred Dahr’s website.