The interest in and demand for landing pages has grown substantially over the past decade.
The reason for this growth is simple:
Landing pages are the best solution to optimize paid advertising campaigns and provide a personalized experience for the search user.
That’s because they help marketers target specific audiences and collect valuable user information — like email address and phone number.
We don’t only use landing pages for paid advertising, though.
Before we get ahead of ourselves, let’s start with a quick reminder…What is a landing page?
A landing page is a standalone web page that a visitor lands on after clicking an ad or search result.
Its sole purpose is to get that visitor to take action (to sign up, register, download, buy, etc.).
Landing pages contain persuasive elements such as compelling headlines, a short form, social proof, explanatory videos, and a strong call-to-action that gets prospects to convert.
One of the greatest benefits about landing pages is their versatility.
They aren’t exclusive to any type of business or industry.
With many industries conducting business online, landing pages are essential pieces to every marketing campaign puzzle.
At Instapage, our motto is that “every ad and promotion needs a landing page” and we encourage all marketers to create landing pages for each and every one of their campaigns.
We have a comprehensive marketing program that includes multiple team members — each requiring landing pages for their respective tasks.
Because of this, it only makes sense that we use our own software to create landing pages to maximize conversions.
Creating a fully optimized landing page can be challenging if you’re new to the process.
But with software like Instapage, it doesn’t have to be difficult.
Take a look at some of these landing page examples and continue reading below to learn how Instapage effectively uses landing pages.
(All examples below are being A/B tested with an alternate version, so when you click through to the page, you may not see the variation displayed in this article.)
Learn how to build campaigns that drive landing page traffic that converts with our free guide to SEO, PPC, and email marketing!