Onboarding new customers is like teaching kids how to swim.
You want everyone to be a future Olympian but have to start from scratch with how to blow bubbles in the kiddie pool first.
The big problem with mastering a new skill is that the kiddie pool is frustrating when that’s not your primary goal.
When you’re learning something new and you don’t have a lot of experience, it’s easy to get discouraged and give up.
Wistia’s CEO Chris Savage says that the best way to encourage people to learn something new is to change the shape of the learning curve.
The most important component of learning something new is setting small goals on the road to achieving a big one.
“Here’s the secret: You can change the graph of happiness to skill learning if you can measure improvement in smaller increments, deriving joy from each achievement along the way.”
By setting small goals, you can feel more joy and thus, motivation, even at a low experience level. Instead of a slog, the onboarding experience should feel like barrier-free advancement.