Importance of an Awesome ABOUT US page
. . . and how to make one !
If you are not paying proper attention to this humble page, the you are losing customers, prospects and fans quicker than ever.
A big claim, I know, but . . .
It’s been said before, and I will say it again . . .
One of the most important pages on your website is the one that often gets the least attention in website design.
And it is . . .
the About Us page.
So here is why your About Page is Vitally Important to your website
Probably in the top 5 pages.
Why is that so?
Because people want to get to know your business, (and hopefully some of the people in it), before they do business with you.
Makes sense – it’s in the menu and people just cannot resist clicking on it.
So . . .
When was the last that time you changed your About Us page?
Do you even have an About Us page, because many websites do not have one, or it is very ineffective.
I know because we didn’t have one for a long time until we hit on these Google statistics about page visits in our clients websites.
It makes sense then, that if your About Us page gets a high percentage of your website’s page hits – then you should have some good content on it.
Which is what we are going to cover here . . .
How to Create an Awesome About Us page
Remember what I said above – People like to deal with People.
So use your About Us page to humanise your website.
With that in mind, here are 5 simple steps to an Awesome About Us page.
Step 1 – A Persuasive Headline
Straight off, give people a reason to read further.
Give them a benefit – something that they want!
Sad but true – when they hit your website, no body cares about you.
They want to know the WIIFM – What’s In It For Me – what you can do for them.
That’s why I used this headline:
“How and Why Our Websites Work For You”
Yes, it’s about Hotpink Websites, and it’s about the reader too.
Step 2 – Make your Introduction
Keep it short and benefit driven.
But remember that people come to your About Us page to learn how your site can help them.
So use this space to give them the reassurance that they made the right choice.
In a few short paragraphs, explain what you can do for them and how that will benefit them.
Step 3 – Prove it
You just made some claims, so now it is time to prove.
And what better way than with:
- case studies
- video content
- links to other sites with testimonials about you
They can be from pubic figures or from your loyal clients. It doesn’t matter. Proof is proof.
But whatever you do, do not make it up if you don’t have it.
Step 4 – Tell Your Story
People want to get to know you and how you can help.
So share as much background information about yourself that you feel comfortable with, or that is relevant.
You might talk about
- some of your experiences,
- your family,
- how your business got started
Whatever you think will help you bond with the people visiting your website.
Caveat – keep it short and interesting. Do not bore them!
Step 5 – Seal the Deal
It’s so basic, and yet so many websites totally miss it.
A Call To Action.
You’ve shared with your reader how they will benefit – now ask them to take action.
- buy something
- register for your email course
- like your Facebook page
- click through to other pages on your website
If you do all the lead up work and then fail to ask them to do something, all that effort was wasted.
The most important of all actions should be to subscribe or enrol to your website mailing list.
- It is a measure of how well you met their expectations and how well you connected with them.
- With their email address, you can continue to connect with them until they are ready to make a buying decision.
So – how is your About Us page?
Going to do something about it now?
Well, there was a lot of information there, but it is quite simple really!
How to Start Blogging
What should you do now?
- Compare your About Us page to these 5 Steps.
- Do a fresh draft.
- Send it to us to review and fine tune for you.
- No cost – just mention this blog post on the Contact Form.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Lessons often come dressed up as detours and roadblocks.
As do Opportunities, ed.