If you want to improve the visibility of your website, increase traffic and boost your brand’s revenue, you need to run a strong SEO campaign.
While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important.
Arguably, one of the most crucial aspects of on-page SEO is tags.
Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement.
However, are they still as important and effective in 2016 as they have been in the past? In this article, we’ll take a look at the role of tags of every type, and explore their impact on SEO in 2016.
A Brief History of Tags
Tags are generally used to classify content in a way that is useful for the reader and easy for search engines to understand, which potentially makes them incredibly important for both SEO and usability.
However, over the years, the way we use tags and their relative impact on rankings has changed. The key question is: are tags as important now as they once were?
Meta tags have lost their power in a big way on rankings over the past several years and, as a natural result, the number of websites using them has vastly diminished. We’re going to discard those as being dead in the water in terms of SEO benefits.
However, is the same true for title tags, header tags, and blog post tags–are they as important for SEO in 2016 as they once were?
Let’s take a look at each in order to answer that key question.