Online reviews and public customer feedback have a major impact on consumers’ purchase decisions. They happen to play an increasingly important role in local search, too.
Looking to leverage reviews and feedback to drive your brand’s local search ranking and performance? Here are key insights and best practices to help you get started.
Online Reviews and Local Search
According to a local SEO report by Moz, online reviews are one of the top seven factors influencing where and how a business appears in local search results.
The number of reviews that your brand or organization has, the speed at which these reviews are generated, your numerical ratings, the diversity of sites where you have reviews, even the authority of the people who write your reviews: these are all ranking factors across local pack and organic results.