very business owner with a website is looking for ways to get noticed in the search results.
Today, there are loads of tactics to rank well as a local business, but there is no silver bullet: as with most SEO issues, this is a combined effort.
One of these pieces of the local SEO puzzle is Google My Business, a dashboard for managing listings.
But what is it exactly and why is it so important for local SEO?
My Business is Google’s one-stop shop to manage how your business will look and perform in the search engine.
It is an essential tool to find out and adjust how your site shows in Maps, the Knowledge Graph, Google+ and organic search results.
According to the 2017 edition of Moz’ Local Search Ranking Factors Survey, Google My Business continues to be the biggest driver of local SEO success, with quality links coming in at a close second.
You can manage your business listing by adding NAP details, opening hours, photos et cetera.
In addition to that, it is possible to manage the reviews your customers leave behind.
As you know, reviews should be a key factor in your local SEO efforts.
How does it work?
Getting started with My Business is easy; you have to make an account and claim your business.
After filling in your details, you will get a real-life postcard from Google on the address you’ve specified.
This card is the only proof you’re the owner of the business listed at the address.
Once verified, you can fill in all the necessary details and check how your listing is doing.
You can even get regular insights to see how many impressions, clicks and subscribers your listing got over a period.
It’s a great way of getting a feel for how your business is perceived by Google and customers alike.
Keep in mind that My Business is not the catch-all tool for your local SEO.
It has to work in tandem with your on- and off-site SEO efforts.
You won’t climb the charts if your profile is inaccurate, but you also won’t reach the top without a well-optimized site and localized content.
These things go hand in hand.