Despite its positive effects, many companies still have yet to embrace inbound marketing.
Older (perhaps obsolete) marketing strategies that use marketing tactics are becoming less relevant in this new era of inbound.
Outbound techniques like cold calls, cold emails, mail and trade shows used to be effective in the past but now – not so much.
Think back to 20 years ago.
People spent their time listening to the radio and had no ability to tune out the ads.
Thus, methods like mail and radio advertisements were highly effective ways to market your product and guarantee that a solid audience would observe your ad.
Today, however, this is not the case.
People rarely open mail from unknown companies, and we often tune out radio ads.
In fact, consumers have become experts in blocking ads.
People unsubscribe from email lists, mark certain mail as spam and block unknown calls.
Just years ago this wasn’t a possibility.
If a telemarketer caught a person on the phone, they were able to deliver a full sales pitch.
Today, however, that phone call might not even happen because of blocked calls.
Here are five ways that you can deliver: