Outbound marketers and muggers have a lot in common: both make unsolicited advances on their targets, employ an ‘in your face’ style, and expect the other party to simply hand over money.
The main difference is the level of commitment.
It’s obviously a good thing that outbound marketers aren’t prone to criminality.
The fact that they’re employing a borderline obsolete approach, and expending a lot of time and money doing so, is not so great.
Even outbound professionals are cottoning on: per HubSpot, 32 per cent believe it’s the most ‘overrated’ tactic.