We love return visits.
That means that people actually care about what we have to say.
That means people are getting familiar about who we are.
That means that you’re doing your job as a digital marketer.
That means more user activity which leads to better rankings.
That means more leads. Better leads.
And we all know where the rainbow leads, right? To the pot of gold.
We all know it.
Just take a look at your inbox. How many emails are unread?
How many emails are in your Social tab? Promotions tab? Spam?
There’s just too many emails coming in.
Some of it is our fault. After all, we allow ourselves to subscribe to so many things without thinking of the consequences of clutter.
Some of it though, is not our fault.
There are people out there who prey on the weak. Who exploit loopholes in the email universe. Who care nothing our email inbox’s well-being.
They’re called spammers.
I know, I know. You’re not a spammer.
But the fact of the matter is, you’re trying to buy some attention alongside them.
Alongside all the social emails, promotion emails, spam emails, important emails, request for interview emails, and so on.
You get drowned out in all the noise. Your subject line is skimmed and your email goes down the abyss.